–Nationwide phonathon and internet campaign kicks off fundraising effort
WASHINGTON–DC–The Armenian National Committee of America (ANCA) Telethon announced Monday the launch of a website devoted to the telethon at www.anca.org (click on Telethon logo) where supporters of the Armenian Cause can make online donations in advance of the May 21 nationwide telethon broadcast. In addition–a nationwide inbound and outbound telephone campaign has been launched to personally reach out to thousands of Armenian households across the country during the weeks preceding the telethon. The purpose of the telethon is to raise financial resources that will propel the advocacy for the Armenian Cause to a broader scope and new level of sophistication. Proceeds will be used to expand the ANCA’s advocacy and educational programs on Armenian issues within the halls of Congress–the White House–state and local governmen’s–and the media.
"The campaign leading up to the Telethon broadcast is meant to rally into action everyone who believes in the Armenian Cause and use the latest technological tools to unite us as a powerful force regardless of geography," said Steve Artinian–member of the ANCA Telethon’s outreach team. "There is an amazing pool of professional talent who have come together to ensure the Telethon reaches as many households as possible. We are pulling out the stops on this effort and intend to raise the stakes for the Cause substantially in the process."
The ANCA Telethon reflects the next step for the many issues confronting the community. For example–the ANCA’s media relations efforts during the last year alone are driving increased media coverage of the Armenian genocide. The results are rapidly expanding public awareness of the issue and exposure of the shameful position of the government of Turkey and the US State Department–both of whom continue to deny the Genocide. The most recent example of the ANCA’s anti-defamation efforts with the media has been confronting PBS for attempting to broadcast their insulting panel discussion–which featured academics paid by the Turkish government to deny and distort the historical facts about the Genocides. However–spurring increased media coverage across the country requires greater vigilance in anti-defamation efforts to make sure media coverage is accurate and repels the Turkish government’s denial campaign. This stage has led to an increased need for professional resources and media experts in order to continue winning in the court of public opinion.
The ANCA Telethon will feature the ANCA’s many interesting and successful programs asking for financial support. As a run up to the broadcast–the online Internet campaign and phonathon will allow people to show their support in advance of the broadcast. To make a donation in advance–people can call the ANCA at (866) 402-2622 or go to www.anca.org and click on the Telethon logo to make a donation online.