Within days of announcing Kobe Bryant’s new endorsement deal with Turkish Airlines, Southern California’s Armenian community is angry over what they call insensitivity by the LA Lakers superstar. Armenian Americans hope that Kobe would balance what clearly looks to be a profitable business deal with a strong moral statement against Turkey’s violations of human rights, including, of course, its ongoing denial of the Armenian Genocide.
The Armenian Youth Federation has urged Bryant to stay true to his loyal fan base and rescind his contract with Turkish Airlines. The AYF is also urging Bryant to put out an official statement affirming his commitment to ending human rights abuses and voicing his support for House Resolution 252, calling on the United States Congress to properly recognize the Armenian Genocide. NBC4 carries the story.
Read more about the developing issue on the Armenian Youth Federation website here.