LOS ANGELES–Screamers, a gripping documentary detailing the efforts of multi-platinum, Grammy-award winning band System Of A Down in their campaign to end the cycle of genocide, will open in select theaters in Los Angeles Friday. The much-anticipated film will run at the Glendale Mann Marketplace, Chinese Mann 6 in Hollywood, the Mann in Santa Monica and the Bloc in Orange. The community is urged to attend this film over the opening weekend. Directed by award-winning journalist Carla Garapedian, Screamers is a production of MG2 productions in association with BBC Television and The Raffi Manoukian Charity. Garapedian, a veteran reporter who has made a career of covering the most difficult stories, from Chechnya to repression in Afghanistan, follows the European tour of "System Of A Down" and the band’s ongoing efforts, through music and activism, to raise awareness about denial of the Armenian Genocide and its legacy of a century of atrocities. Screamers premiered at the American Film Institute Film Festival last month and won the festival’s Audience Award. The premier and its release are sponsored by the Armenian National Committee of America. "Armenian Americans welcome Carla Garapedian’s compelling documentary as a powerful contribution to the anti-genocide movement," said ANCA Chairman Ken Hachikian. "System Of A Down–first through music, now through film-continues to build the grassroots political constituency so vital to ending forever the cycle of genocide."When people discuss the Genocide, they say ‘never again.’ We said it with the Holocaust We said it with Cambodia We said it with Rwanda" commented Pete McElevey who added that despite this sentiment, genocide continues to plague the world. "My grandfather’s story was my personal motivation to get involved in the film. It is a story that needed to get out," explained System of a Down lead singer Serj Tankian during a press conference last month. "This not a film about System of a Down, but a film about the Genocide [It’s about] how we are supportive of action, but are not able to stop these types of things from happening," added Tankian. In conjunction with the release of the film Glass artist Donna Eichholz, has designed a genocide-inspired piece of commemorative jewelry for use by the new film "Screamers" and its partners, the Armenian National Committee of America and Save Darfur Coalition. "Donna Eichholz’s ‘Screamers’ pendant is a beautiful embodiment of survival from the tragedy of genocide," said Elizabeth Chouldjian, the Communications Director of the Armenian National Committee of America, the largest and most influential Armenian American grassroots political organization in the US "The past century has seen horrible crimes against inhumanity — some of which have been properly acknowledged with restitution ongoing and others where the unrepentant perpetrators of genocide remain unpunished. In each case, however, the survivors emerged as the shining beacons of truth and justice -leading humanity in its collective call ‘never again’. This pendant speaks to that commitment to survival and the international struggle to ensure that such injustices — as we see today in Darfur — are stopped and that the cycle of genocide is ended once and for all. "The spiral symbolizes power and independent movement. This commemorative piece focuses on movement of awareness and action, with the spiral flowing into a fire. Flames range on in memory of the many that have perished. As glass never deteriorates, this film burns on eternally – Lest We Never Forget! I am grateful for the honor to create this symbolic art for ‘Screamers’ and its noble cause," explained Eichholz. Screamers is scheduled to be released nationwide early next year. Check local listings for show times and theaters.