LONDON–The Gomidas Institute (UK) has made new strides into the youth market in a bid to educate Armenia’s and non-Armenia’s alike about the Armenian genocide–by creating a Web site for UK-based fans of the band System Of A Down.
With links to the official System Of A Down Web site–lead singer Serj Tankian’s political action site Axis of Justice–and information about the current situation in Darfur–the Institute aims to inform young people about current world injustices–as well as the experience that has become the overarching theme in Armenian memory.
Soon to be added is an exclusive interview with Tankian–which was conducted at the Download festival in Donnington Park on June 12–features the singer’s thoughts and experiences as a descendent of genocide survivors.
Another major initiative recently introduced by the Institute–a progressive organization aimed at global education about the Genocide–is commemorative wristbands. The tri-color wristbands have "Armenian Genocide 1915" embossed on one side–and the Web site www.gomidas.org.uk–on the other. They are available as single bands or in packs of 10; all proceeds from the sale of the wristbands will go toward further educational initiatives.
For more information or to purchase a wristband–contact firstname.lastname@example.org.